RSS Feeds (Really Simple Syndication) are a growing and innovative form of information management.  They are news streams that allow you to have current news displayed on your website, generating easily digestible information and activity.  They also allow users to have your news and updates streamed to them.   A user can subscribe to certain key words, websites and blogs and then have all the relevant items to hand at a single destination.

RSS can be used as an effective website marketing tool as it is a communication vehicle which creates keyword rich, themed content, establishing trust, reputation, and ongoing communication with current and prospective e-customers.   It can bring new site visitors, increase search engine pagerank, and generate product interest.

RSS has the potential to help companies develop strong relationships with consumers and create brand loyalty.  Businesses using RSS feeds as a communication medium can notify interested e-customers of specials, discounts and product announcements.

RSS Widgets widgets offer a simple  mechanism which drives additional website traffic by dispersing content to a variety of destinations, including social networking pages, blogs, start pages, and non-affiliated websites.  

An RSS document can include full or summarized text, plus meta data such as publishing dates and authorship. Information is transmitted as text and as such is quickly delivered and presented.